Haval | Plaza auto

Have it all  |  Expect More

As the driving force behind the 'Expect More' and 'Have it all' campaigns for Haval's launch in Australia, I orchestrated a captivating showcase of the new SUVs' premium features at an unexpectedly attractive price point. Building anticipation began with a teaser TVC, cleverly revealing the remarkable features without disclosing the brand, leading up to a strategically timed full reveal. Subsequently, the campaigns immersed audiences in 'Expect More' scenarios, establishing Haval as a brand that consistently surpasses expectations. The resounding success is evident in the widespread adoption by Haval and the considerable brand recognition achieved, firmly positioning Haval as the discerning and value-driven choice in the Australian market.